I would think they would have wanted to better inform the consumers by letting them in on it a little more. The original warlock was a short wheelbase stepside truck, available in black, with gold trim and decals. Customers Confused Over Dodge Ram Split? The Warlock name was originally used on a concept vehicle by Dodge in 1976. They were still a Dodge product, but now the name “Dodge” name could focus its attention on a new identity. Dodge is one of the oldest American automotive brands, established in 1900 as Dodge Brothers Company.At first Horace Elgin Dodge and John Francis Dodge supplied automotive parts for numerous automakers in Detroit, but developed into an independent vehicle manufacturer by 1915. The Colorful History of Dodge Ram Pickup Trucks . With the amount of used Dodge Ram trucks for sale, it’s no wonder that these trucks have a fascinating history.The well-respected 2016 Ram 1500 that you know and love today was once a Dodge Ram D150. Dodge Ram is Born Let’s backtrack a little to the birth of “Dodge Ram.” The name was originally attached to Dodge’s full-size light-duty D Series pickup truck in 1981. It was actually produced in 1977–1979. Update #1 November-4-2009 03:30 EDT: Chrysler's newly separated Ram truck brand will make its national debut on TV this evening when it kicks off a new ad campaign called "My Name Is Ram. At the time, the brand was “Dodge,” and the model was “Ram.” Dodge Ram (trucks and early cars) The original Dodge Ram logo came from sculptor Avard T. Fairbanks, who was working at the University of Michigan in 1929; he needed a new car to replace his Willys-Knight, and offered his services to Chrysler Corporation in … The name ‘RAM’ was first used in 1981 on the redesigned version of the Power RAM following the retirement of the famous D-series Dodge Pickup Trucks. Fiat Chrysler must offer to buy back from customers hundreds of thousands of Ram pickups and other vehicles in the biggest such action in U.S. history. Dodge Logo Meaning and History. There's a new head of Dodge Ram and his name is Fred Diaz Jr. The Dodge name could now be useful to its power vehicles: the Charger, Challenger and Dart. After the brothers passed away in 1920 and the company was … Continue reading to learn more about Ram Trucks Logo, history timeline and list of latest models. The business began as an automotive parts supplier before producing its first vehicle in 1914. It is considered one of the best brands has a good reputation worldwide. John Dodge, who with his brother Horace co-founded the Dodge Brothers Company, which was once America’s third-largest automaker and later became part of Chrysler, dies at the age of 55. The new brand strategy strips the Ram trucks away from the Dodge brand and will use the Ram name on a number of consumer- and work-oriented vehicles believed to include light- and heavy-duty trucks, SUVs and cargo vans. RAM trucks wasn’t losing anything but the “Dodge” from its name. The brand split -- ostensibly to allow Ram to more cleanly market commercial vehicles such as a coming line of commercial vans -- stripped the Ram's head from other Dodge vehicles. Appointed president and CEO of the Dodge Ram brand on October 5, 2009, after a dramatic shakeup at the corporate headquarters, Mr. Diaz is a long-time Dodge truck staff member, with deep roots in Texas.